As a Team Leader at Hobby Lobby, I led the creative development of private-label product lines from concept through production. My responsibilities included market research, mood board creation, line naming, and style guide development. I provided art direction to ensure elevated design quality across a wide range of product types and themes. I also collaborated with cross-functional teams, including buyers, photographers, writers, and vendors.

Examples of private-label product lines featured here include:

• Hello, Happy – Bohemian jewelry with positive messaging

• Yarnology – Yarn-themed giftables featuring tactile elements

• Sewology – Modern-vintage giftables for sewing enthusiasts

All images, designs, and products are copyright of Hobby Lobby.