Each new product concept begins with parameters—such as season, customer, or design theme. Guided by these, I conduct market research and develop concepts, exploring multiple directions. Utilizing Hobby Lobby’s in-house art library, I adapt and build upon assets to develop trend-forward, original designs. Final products include plates, napkins, gift wrap, and gift bags, all crafted to elevate customers’ celebrations.

All images, designs, and products are copyright of Hobby Lobby.